The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results, and see what they mean for small businesses.
It’s unlikely any business owner would hit on the one obstacle preventing complete safety and security in their companies: interconnected information technology (IT) and business strategies. Learn what is an IT strategy and why your business needs one.
Internal documents, financial records, or any documents with personally identifiable information should be secured. Depending on your industry, securing important documents are regulated and mandated by law.
With dozens of new marketing channels, from Snapchat and SMS text messaging to Instagram Stories and livestreaming, sending your customers emails might sound hopelessly out of date. But these stats prove otherwise.
Out of nearly 30 million small businesses in the United States, only half of them will make it past five years. To ensure your small business is successful, explore the various ways LinkedIn, the world’s largest professional network, can help.
Small business revenue is trending up, yet owners still struggle with challenges, including the ability to increase small business sales. Check out the trends and get insights about online reviews, eCommerce, websites and more to help you build a healthier bottom line in 2018—and beyond.
Creating employee schedules can sometimes resemble a round of managerial Tetris for small business owners. When you’re a small business owner with shift workers, every minute counts. And inefficient scheduling doesn’t exactly make the best use of your creative mind and entrepreneurial spirit.
Ecommerce sites are more than just the usual website with a homepage, about page, services page and contact page. Category pages have also become important for ecommerce sites. Read these tactics to help you fix your categorization.
Doing some pre-startup homework and crafting a business plan now will make your life post-startup so much easier. The real reasons to write a business plan have nothing to do with other people: They have to do with you.
87% of employers indicated that improving retention was a top priority for their organizations. Beyond avoiding high turnover, fostering a positive and engaging work culture also encourages higher levels of performance while reducing the risk of negative or potentially destructive behaviors.