In 2011, the Get Your Business Online program, along with partners like SCORE, set out to help businesses get found online. After going to every state in the U.S. and working with thousands of business owners, we realized there’s a lot more work to do to help businesses take advantage of the vast opportunities yielded by the web.
So we’re introducing Let’s Put Our Cities on the Map.
This is a new program to help businesses in 30,000 cities get the help they need to succeed, including updating their information where customers are searching for them most–on Google Search and Maps.
Being on the map matters. Research shows that businesses with complete online business listings are 2x as likely to be considered ‘reputable. Yet, only 37 percent of businesses have claimed their listing on a search engine.2 Let’s Put Our Cities on the Map helps businesses reach local customers by updating their info on Google Search and Maps at no charge.
So, what should your business do to make sure you’re being found by customers? Start with a diagnostic tool that examines your presence on Google Search and Maps. It’s available at www.gybo.com/business. Enter your business name and you’ll see a report that provides a snapshot of how—or if—your business appears across Google.
The tool highlights suggestions for areas that could use your attention, including:
- Phone number
- Hours of operation
From the report, you can access Google My Business, a central dashboard that allows business owners to manage information across Google.
Not showing up on the map at all? No worries. Follow the steps on the results page of the diagnostic tool to get started creating a Google My Business account to get your business listed on the map, at no charge.
Gybo.com also includes additional resources to help your business, like a website through StartLogic, a series of video tips for online success, and a Google+ Community for small businesses.
On behalf of the entire Get Your Business Online team, I wish you great success growing your business.